Jurassic World
Jurassic
World was a huge box office success this year, cementing itself as the 3rd
highest grossing film of all time after Avatar and Titanic. Although the
original is a classic, and will likely be watched by generations to come for
it’s exciting new imagining of extinct creatures, some say that the huge
success of Jurassic World is due to the fact that it’s prequels, Jurassic Park
2&3 were under whelming. Compared to the original masterpiece, its two
sequels failed to capture audiences like the original and were in this sense, a
big let down. So although making a reboot to such a beloved franchise may have
seemed like a crazy idea, Jurassic World really only had to surpass it’s more
recent predecessors.
Also,
you can accredit the success of the film to the huge technological advancements
in film making since the first film. With such a bold vision, creating a
film about something that no longer exists, Steven Spielberg really did
need to pull out all the stops back in 1993 to make the film look as legitimate
as possible, so that the film didn’t just look fake. Now, with new cameras, CGI
technology and much better editing software, the creators could start to
advance and provide a much more realistic looking and coherent imagining to the
extinct creatures. Better technology means bigger fights, more believable
animals and more high-octane action. These are all big factors in summer
movie’s success.
Usually
when people are talking about a film’s success, they are talking about how much
it grossed in its first week or how well it sold in comparison to its budget.
Film success can also be based on reviews, but of course this is variable
between people. While the film may satisfy the avid summer film lover who loves
action, it may not be quite the same film in the eyes of a harsh film critic
who prefers the lower key Oscar nominated films. People tend to focus on the
amount the film made because it’s a solid figure, no variables, just facts.
Jurassic
World also did well because it has drawn in a very wide audience. As well as
being a must watch for the slightly older people who were around when the
original hit the cinemas who love the series, it also has a whole new, younger
audience that may not have even seen the original films. I think this is
evident when you see figures that show the original films having a boost in
views after Jurassic World was released. Teenagers may watch the film and like
it, and then go back and watch the previous instalments.
As
stated on www.cnbc.com, “About half the tickets sold were for 3-D screenings,
which cost several dollars more than traditional screenings”. With it being
such a big, grand film, people want to see it in the best way possible, 3D. 3D
is a popular option with summer blockbusters, as it adds another layer of
excitement to the film. Dinosaurs jumping out the screen, bullets flying out of
the screen, it all makes for a much more submersive experience that makes the
audience feel more impacted by the film and want to re-watch it.
Sources:
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